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Pierre Chandon[modifier | modifier le code]

Pierre Chandon is the L'Oréal Chaired Professor of Marketing, Innovation and Creativity at INSEAD in France and the Director of the INSEAD-Sorbonne University Behavioural Lab. He is known for his research on epicurean food marketing[1][2], which shows how focusing on food as pleasure, not fuel, can help align health, business, and eating enjoyment.[3]

INSEAD Faculty Support/Brouillon
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INSEAD
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Education[modifier | modifier le code]

Pierre Chandon holds a Ph.D. in marketing from HEC Paris (supervisor: Gilles Laurent), an MS in Business Administration from ESSEC, and honorary professorships from Pacific University in Peru and Amity University in India.

Career[modifier | modifier le code]

Before joining INSEAD, Pierre Chandon was a faculty of the London Business School and of the University of North Carolina at Chapel Hill. He has also held visiting positions at Kellogg, Wharton, and Harvard Business School.

Research[modifier | modifier le code]

Pierre Chandon studies innovative marketing solutions to align business growth with consumer health and well-being. He is an expert in food marketing and in the behavioral science of eating. He has published more than 50 articles in peer-reviewed journals in marketing, psychology, and nutrition, which have been cited more than 12,000 times according to Google Scholar. He won the O’Dell Award for the Best Article published in the Journal of Marketing Research for his research[4] showing that people with obesity do not underestimate calorie content differently than those with a normal weight, suggesting that biases in calorie estimation do not lead to obesity. He won the Best Article award from the Journal of Consumer Research twice, once for showing how health halos[5] lead consumers to overeat foods marketed as healthy, and another[6] for studying the effects of inequality on consumption and happiness. His RCT comparing the effects of four simplified nutrition labels on supermarket food purchases[7] won the Gary Lilien ISMS-MSI-EMAC Practice Prize Competition and led France, followed by five European countries, to adopt the Nutri-Score label. He was a winner[8] and finalist[9] of the AMA-EBSCO-RRBM Award for Responsible Research in Marketing.

Teaching[modifier | modifier le code]

At INSEAD, he received the Dominique Héau Award for Inspiring Education Excellence. He has won more than 10 awards for his cases, including the “Outstanding Contribution to the Case Method” and the “Outstanding Case Teacher Competition”.

Pierre Chandon has written numerous award-winning case studies, including the global best case award from the CaseCentre in 2006 (marketing category), 2007 (marketing category and overall award), 2008 (overall award), 2012 (overall award), and 2016 (overall award). The CaseCentre also awarded him the Outstanding Contribution to the Case Method Prize in 2016[10] and the Outstanding Case Teacher Competition in 2018.[11] According to the CaseCentre, he has consistently ranked among the best-selling business case authors of the past 40 years.[12]

References[modifier | modifier le code]

  1. ↑ Epicurean Nudging – A Triple Win Model | Pierre Chandon | TEDxINSEAD, TEDx Talks (, 14:33 minutes) Consulté le .
  2. ↑ Pierre Chandon, « Epicurean Food Marketing: Aligning business and health by making eaters happier to spend more for less food », Sight and Life, vol. 34, no 1,‎ , p. 18-24
  3. ↑ Pierre Chandon, « Four Ways Foods Claim to Be ‘Healthy’: Front-of-package claims can influence perceptions », Sight and Life, vol. 34, no 1,‎ , p. 40-44
  4. ↑ Pierre Chandon et Brian Wansink, « Is Obesity Caused by Calorie Underestimation? A Psychophysical Model of Meal Size Estimation », Journal of Marketing Research, vol. 44, no 1,‎ , p. 84–99 (ISSN 0022-2437, lire en ligne, consulté le )
  5. ↑ Pierre Chandon, Brian Wansink et John Deighton served as editor and Stephen Hoch served as associate editor for this article., « The Biasing Health Halos of Fast‐Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side‐Dish Consumption Intentions », Journal of Consumer Research, vol. 34, no 3,‎ , p. 301–314 (ISSN 0093-5301, DOI 10.1086/519499, lire en ligne, consulté le )
  6. ↑ Nailya Ordabayeva et Pierre Chandon, « Getting Ahead of the Joneses: When Equality Increases Conspicuous Consumption among Bottom-Tier Consumers », Journal of Consumer Research, vol. 38, no 1,‎ , p. 27–41 (ISSN 0093-5301, DOI 10.1086/658165, lire en ligne, consulté le )
  7. ↑ (en) Pierre Dubois, Paulo Albuquerque, Olivier Allais, Céline Bonnet, Patrice Bertail, Pierre Combris, Saadi Lahlou, Natalie Rigal, Bernard Ruffieux & Pierre Chandon, « Effects of front-of-pack labels on the nutritional quality of supermarket food purchases: evidence from a large-scale randomized controlled trial », Journal of the Academy of Marketing Science, vol. 49, no 1,‎ , p. 119–138 (ISSN 1552-7824, DOI 10.1007/s11747-020-00723-5, lire en ligne, consulté le )
  8. ↑ (en) Yann Cornil, Hilke Plassmann, Judith Aron-Wisnewsky, Christine Poitou-Bernert, Karine Clément, Michèle Chabert & Pierre Chandon, « Obesity and Responsiveness to Food Marketing Before and After Bariatric Surgery », Journal of Consumer Psychology, vol. 32, no 1,‎ , p. 57–68 (ISSN 1057-7408 et 1532-7663, DOI 10.1002/jcpy.1221, lire en ligne, consulté le )
  9. ↑ Pierre Chandon et Yann Cornil, « More value from less food? Effects of epicurean labeling on moderate eating in the United States and in France », Appetite, vol. 178,‎ , p. 106262 (ISSN 0195-6663, DOI 10.1016/j.appet.2022.106262, lire en ligne, consulté le )
  10. ↑ (en) « Winner: Outstanding Contribution to the Case Method - Pierre Chandon », sur The Case Centre (consulté le )
  11. ↑ (en) « Competition winner: Outstanding Case Teacher - Pierre Chandon », sur The Case Centre (consulté le )
  12. ↑ (en) « Top 50 Bestselling Case Authors 2020/21: No. 22 », sur The Case Centre (consulté le )

External links[modifier | modifier le code]

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