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De Bethune[modifier | modifier le code]

Independant Swiss watchmaker.[modifier | modifier le code]

De Bethune is an independent Swiss watch manufacturer located at L’Auberson, in the Jura mountain pastures of the canton of Vaud, Switzerland[1][2]. There are nearly 40 employees, including watchmakers, engineers, developer-designers, micromechanical engineers, polishers and decorators focus firmly on the research and development of technical and aesthetic innovations in the spirit of the great 18th century master watchmakers[3][4].

Today, Denis Flageollet, co-founder of the brand and master watchmaker, together with CEO Pierre Jacques, are spearheading the future of the company. The pure style, clean lines and delicacy of the cases represent the inimitable hallmark of De Bethune creations[5][6].

"Not doing more, but instead, doing better".

History[modifier | modifier le code]

2002[modifier | modifier le code]

22.04.2002: De Bethune foundation: David Zanetta and Denis Flageollet founded De Bethune in L'Auberson, a village near Sainte-Croix in the Swiss Jura. They created an R&D department which will become one of the most innovative in the entire Swiss watch industry.

2004[modifier | modifier le code]

15.04.2004: Patent filed for the balance-wheel and hairspring. Stemming from research undertaken on the balance-and-spring assembly, the balance is composed of four arms made of light metal (titanium) in the centre, complemented by four inertia weights made of a heavy metal (platinum). The balance-spring with its flat terminal curve serves to maintain a perfect centre of gravity – a major innovation in watchmaking since the invention of the Breguet hairspring.

19.04.2004: Patent filed for the spherical moon phase indicator. De Bethune is the first watch manufacturer to adapt a spherical moon phase to a wristwatch format.

21.04.2004: Bluing titanium. A new innovation for De Bethune, which becomes the first to use the natural oxidation of titanium, on a star-studded sky dial that is a signature of the Maison.

2005[modifier | modifier le code]

31.03.2005: Patent filed for the triple pare-chute and shock absorbing system. De Bethune is not only the first to create a bridge symmetrically held on both sides, serving to maintain the balance-wheel perfectly in place, but also adds two shock-absorbers on either end, along with that of the balance-wheel itself. Hence the name triple pare-chute which, with its springs (instead of screws) mounted on perfectly polished arbors, effectively absorb and dampen violent impacts.

04.04.2005: "Côtes De Bethune". These are a De Bethune signature. Rarely copied and a byword for quality because they require a very special touch, “Côtes De Bethune” ensure an original vision of the movement, drawing the gaze towards the centre. Although the work is more meticulous, the result is a visual miracle, since “Côtes De Bethune” are symmetrically arranged from the centre and serve to concentrate the light at the heart of the watch.

05.04.2005: New balance-wheel. A new shape design for this titanium-platinum balance-wheel. Shaped like an X, it introduces new subtle adjustment features thanks to two dedicated screws connecting its two closest tips. The platinum inertia blocks are also improved by adopting a conical shape.

01.05.2005: De Bethune "best of the best" award. The DB15 model, equipped with the first Manufacture De Bethune calibre, is honoured with the “Best of the Best” award by the prestigious Robb Report magazine[7].

23.09.2005: Only Watch Auction. Creation of the DBS No 1 for the first edition of Only Watch, the charity auction organised under the patronage of HSH Prince Albert II of Monaco on behalf of research into muscular dystrophy.

2006[modifier | modifier le code]

30.03.2006: New balance spring in thermocompensated silicon.De Bethune is the first watch Maison to equip its timepieces with a silicon balance-spring. Using a structure similar to the titanium-platinum balance-wheel created in 2005, the latter is replaced by silicon and coupled with a bimetallic brass and invar blade compensating for this innovative material’s sensitivity to temperature variations.

31.03.2006: De Bethune's balance spring. First use of a silicon balance-spring with an integrated flat terminal curve.

01.04.2006: Patent filed for the floating lugs. A patent is filed for the floating lugs that pivot from the case enabling them to adapt perfectly to all wrists and their various gestures.

02.04.2006: Shock absorbing system for the oscillating weight. This is a traditionally heavy movement component, secured in the centre and which, if subjected to an impact, will have a brutal lever effect on the extremely fragile bearings. To avoid this, driven as ever by a pragmatic physical and mechanical approach, De Bethune has devised an innovative system of tiny spring-feet arranged in a four-spoke rosette around the bearings, which dampens impacts and thus avoids any damage. The oscillating weight is no longer in danger and the bearings are also protected.

15.12.2006: Revolution Magazine awards the “Best Men’s Watch” prize for the DB21 Maxichrono.

2007[modifier | modifier le code]

12.04.2007: Winding-speed regulating mechanism. A system unique in the watch industry, enabling the wearer of the watch to adjust the winding to the quantity and the speed of his own movements.

20.07.2007: Only Watch Auction. The Monaco Association against Muscular Dystrophy organises its second auction in Monaco. To continue showing its support for this cause, De Bethune creates the DB24 equipped with a platinum bezel.

2008[modifier | modifier le code]

14.01.2008: New balance-wheel. This new titanium-platinum balance-wheel features the same X-shaped arms, but the two screws are replaced by two gold inertia weights further enhancing the thermodynamic properties without impairing adjustment.

15.01.2008: Chronometrics setting mechanism.This world-first invention enables each owner to adjust the rate of his watch by simply pressing one of the two pushers on the back of the watch.

16.01.2008: First use of sapphire crystal hands. By introducing sapphire hands rimmed with flame-blued steel, De Bethune offers – for the very first time – a daring date read-off solution.

2009[modifier | modifier le code]

19.01.2009: New Balance wheel. On this balance-wheel, platinum is replaced by palladium to optimise its operation, notably in terms of thermocompensation.

20.01.2009: Microlight decorations. Among the various decorations characterising De Bethune movements, one offers a resolutely updated interpretation of the traditional guilloché technique: Microlight engraving. Applied to the dial, on a movement, to flat surfaces or raised edges, this technique effectively accentuates or reinforces a given structure or motif. By playing with light and shade effects, it adds a sense of depth and creates a more dynamic, architectural result, thereby ensuring a more contemporary overall effect.

18.05.2009: World's lightest tourbillon: To be more effective on a wrist with its fast, random movements, the tourbillon must have the highest possible frequency and rotation speed. After two and a half years of research, De Bethune releases the first tourbillon truly designed to be worn on the wrist. Comprising 63 parts and weighing just 0.18 grams, this silicon/titanium tourbillon is the lightest and fastest on the market, performing a full rotation every 30 seconds and beating at a frequency of 36,000 vibrations/hour. Simply put, this small, light and fast De Bethune tourbillon better fulfils its function for today’s watches.

15.06.2009: De Bethune's "best of the best" award. The Dream Watch 1 wins the “Best of the Best” prize awarded by the prestigious American magazine Robb Report[8].

24.09.2009: Only watch Auction. On the occasion of the third auction organized by Monaco, De Bethune presents the DBS, a unique watch convertible into a pocket watch or a wristwatch.

2010[modifier | modifier le code]

18.01.2010: New balance wheel. The balance-wheel is the object of continuous research at De Bethune and this new iteration has been successfully tested. Openworking the disc makes it lighter than ever and its palladium rim is replaced by white rim which is even simpler to machine and thus further enhances its aerodynamics.

2011[modifier | modifier le code]

02.01.2011: New CEO. To enhance De Bethune’s international renown, Pierre Jacques joins the team as CEO of the company.

17.01.2011: Jumping seconds. Jumping seconds traditionally operate with their own gear train which implies more components and an additional concern for adjusting the parts to each other. Based on this observation, De Bethune sought to simplify this mechanism by starting directly with the fourth wheel, and by adding an additional wheel driven by a balance-spring. Thanks to a twin lever, the hand of this jumping small seconds is “released” every second and can “jump” thanks to the stored energy.

23.09.2011: Only Watch auction. A DB25L depicting the star-studded sky commemorating the founding of Monaco by François Grimaldi on January 8th 1297 is De Bethune contribution to this new edition of the famous charity auction organised under the patronage of the HSH Prince Albert II of Monaco on behalf of research on muscular dystrophy.

19.11.2011: "Aiguilles d'or" GPHG[9]. The DB28 won the highest distinction of the Grand Prix d’Horlogerie de Genève, the “Aiguille d’Or” Grand Prix that honours the best timepiece of the year, awarded by a jury composed of watchmaking professionals.

08.12.2011: Fundamental research: "résonnique". Breaking free from the balance and hairspring principle invented by Hugyens in 1675, Denis Flageollet began exploring new paths from 2011 onwards, particularly in the field of horological résonique. The principle is based on oscillators with mechanically driven high frequencies – up to 100 times faster than the frequencies currently reached – by means of vibrations and without friction or wear. The scope of research in this field was so vast – and as yet largely unexplored – that it is simply unpatentable. Denis Flageollet published and continues regularly publishing the progress of his work on this topic so as to contribute to the advancement of such research.

2012[modifier | modifier le code]

24.09.2012: The first De Bethune boutique. De Bethune opens its first boutique at the heart of Geneva, on the place Longemalle.

2013[modifier | modifier le code]

25.04.2013: Hand-fitting mechanism with rotating disc. In order to free up the dial centre and leave plenty of place for the décor, a new caliber has been developped to enable a peripheral display of the hours and minutes. The latter, thanks ti the technical mastery and precision of the machining, sends the hands sweeping trough the various decors as if by magic.

26.04.2013: Black oxidation of zirconium. De Bethune unveils the first version of the DB28 with cases and floating lugs in black zirconium. it's the only metal that has natural black oxidation coulr, and which does not deteriorate, Assets that garantee the resistance and durability of the watch.

01.06.2013: De Bethune "best of the best". The DB25 IX Mayan Underworld, the limited edition created on the occasion of humankind's passage into the new underworld of the Maya calendar, receives the "Best of the best" award from prestigious American magazine Robb Report[10].

28.09.2013: Only Watch auction. The DB28 Skybridge MC, depicting the night sky as seen from Monaco on November 19th 1857, the Monaco national Day, is sold at auction on behalf of the Monaco Association against muscular dystrophy.

03.10.2013: "Marca en Ascenso" award. The DB28 Tourbillon Black Gold wins the "Marca en Ascenso" prize at the Salón Internacional Alta Relojería in Mexico[11].

2014[modifier | modifier le code]

27.04.2014: Introduction of the absolute clutch. After seven years of research, the release of the Maxichrono marks the first use of De Bethune's patented absolute clutch system. Challenging, exploring, inventing... With the absolute clutch system, De Bethune has created a significant technological breakthrough in the history of chronographs. One might sum up the issues in terms of excessive friction which disturbs the running of the movement in chronograph mode, as well as when operating normally, all of which leads to a recurrent loss of precision and reliability. It was thus essential to find an efficient, carefully guided clutch, mounted on a single arbor, requiring little energy as well as simple to assemble and set into operation.

23.10.2014: "Reloj Chronografo" prize at the SIAR. After the success of the "Marca en Ascenso" in 2013 at the SIAR, the DB29 Maxichrono won the "Reloj Chronografo" prize celebrating at the Best Chronograph of the year[12].

31.10.2014: Best Chronograph prize. De Bethune won the "Chronograph prize" at the Grand Prix d'Horlogerie de Genève for its DB29 Maxichrono Tourbillon[9].

19.11.2014: "Best design & concept Watch". The Dream Watch 5 and its unique case construction makes it a veritable wrist sculpture. The timepiece wins the "Best design & concept Watch" prize awarded by Spiral magazine.

28.11.2014: "Best Chronograph Watch" prize. The DB28 Maxichrono wins the "Best Chronograph Watch" award from Middle East magazine MPP[13].

2015[modifier | modifier le code]

15.06.2015: De Bethune "Best of the best": The DB29 Maxichrono Tourbillon win the "Best of the best" prize by the prestigious American magazine Robb Report[14].

29.08.2015: De Bethune Princely Polo Club. On the occasion of the De Bethune Princely Polo Club held in Vaduz, Liechtenstein, De Bethune unveils the DB27 Polo and its exclusive use of blackened polished hardened steel as well as its dial protection ensuring optimal user-friendliness for polo players.

07.11.2015: Only watch auction. De Bethune celebrate ten years of commitment and support for the Monaco Association against musculary dystrophy, by revisiting the DBS model of which the first version had been created in 2005 for the first edition of Only Watch.

2016[modifier | modifier le code]

18.01.2016: New balance-wheel. The balance-wheel remains the object of ongoing research for De Bethune, which unveils a new titanium balance-wheel with white gold inlays. This construction serves to counteract the effect of temperature variations and ebsures optimized aerodynamics to reduce air friction, as a significant source of disturbance.

03.06.2016: Prize at the Luxembourg Watch Fair. The Db28 Maxichrono wins the "Best Chronograph" prize at the Luxembourg Watch Fair[15].

01.10.2016: Showroom opening in Geneva. De Bethune opens a new showroom at the foot of the cathedral in Geneva's old town, an even more exclusive new location.

14.11.2016: "Best Tourbillon Watch" award. The DB28 Kind of Blue Tourbillon wins the "Best Tourbillon Watch" prize from the Middle East magazine MPP[16].

15.12.2016: "Best Design" prize. The DB28 Kind of Blue Tourbillon wins the "Best Design" award by the international magazine Revolution[17].

2017[modifier | modifier le code]

16.01.2017: Milky Way. The star-studded sky is one of the iconic De Bethune signatures. By enriching it with the fascinating Milky Way, the Maison offers an echanting vision of the latter's nebulae, hand-crafted with meticulous patience exemplified in applying the 24k gold leaf.

11.11.2017: Only Watch auction. For Only Watch 2017, De Bethune has taken aesthetic cues from the iconic architecture of the new Monaco Yacht Club designed by Foster&Partners in creating a titanium table clock combining mechanics, architecture and technology.

2018[modifier | modifier le code]

14.01.2018: A 26th Caliber from the Maison. De Bethune releases its 26th self-winding caliber, equipping the new DB27 Titan Hawk V2 model.

24.09.2018: Maestri Art 1. De Bethune draws inspiration from Japanese Tsubas in creating an entirely engraved and resolutely contemporary timepiece paying tribute to the shared heritage of goldsmiths and watchmakers. A Tsuba is a small circular piece placed on Japanese swords as a guard, serving to protect the samurai's hands when the opponent's blade slipped his sword. Today, de Bethune reinterprets it with inlaid and engraved gold animal motifs that transcend matter by confusing it with strenght and light.

25.09.2018: Maestri Art 2. De Bethune creates a timepiece paying tribute to the finesse and extremlely delicacy of the Asian engravings generally adorning bronze vases. Faithful to the spirit of Chinese engravers and poets, the delicately engraved titanium dial is hand blued and embellished with gold particles depicting a choregraphy performed by the carp and dragon. The effect enhanced by 12 diamonds serving as hours and minutes markers, while adding a unique and precious radiance.

09.11.2018: Grand Prix d'Horlogerie de Genève, the DB25 Starry Varius Chronomètre Tourbillon won the "Chronometry prize"[18].

2019[modifier | modifier le code]

14.01.2019: The first De Bethune sport watch. At the occasion of the Geneva Watch Week 2019, De Bethune presents its first 100% sports watch. This new DB28GS Grand Bleu, a technical and elegant diver’s model, was designed and developed to be a resolutely sporty watch, adapted to the active life of today's men, pursuing ingenious reflection while improving precision, reliability, readability and comfort. New caliber, water resistance to more than 100 meters, excellent readability including in the darkest depths thanks to ingenious lighting inside the movement and a new photoluminescent blue, a different bezel that rotates this time with the crystal to indicate dive times, a titanium case for a light feel and a rubber strap for convenience, along with a five-day power reserve.

23.03.2019: The Russian Ballet Jewels on De Bethune time: Eleven of the world’s greatest international dancers celebrated elegance by performing legendary ballets for more than 1,500 rapt spectators, with the support of De Bethune who will present an exclusive timekeeper – in a limited edition of just one – to be auctioned off for the benefit of the Russian Ballet Jewels Foundation.

28.06.2019: De Bethune and ECAL Lausanne School of Art and Design initiate the "De Bethune Award": The annual award goes to a graduate of the famous ECAL’s master program in recognition for their art, work and passion. The “De Bethune Award” comprises a cash prize and mentoring to support the recipient’s journey.

03.10.2019: De Bethune participates at the Independent Watch & Art exhibition in Taiwan (IWST). With a small selection of the most prestigious independent watch brands it's the perfect occasion to meet with the collectors and lovers Haute Horlogerie.

12.10.2019: De Bethune supports the Swiss Red Cross Ball Geneva 2019: De Bethune is partner of the prestigious Swiss Red Cross Ball Geneva Ball, by taking part, with characteristic elegance, in the silent auctions organised during the gala evening.

15.10.2019: "Best Sport Watch" prize at the SIAR. In october 2019, De Bethune DB28 Grand Bleu won the "Best Sport Watch" prize at the Salon Internacional Alta Relojeria in Mexico City[19].

09.11.2019: Only Watch auction. In support of the prestigious biennial Only Watch charity auction of unique timekeepers, two great independent names - De Bethune x Urwerk - join their creative energies in bringing forth a timepiece that arouses curiosity, focuses attention and touches the senses, the Moon Satellite.

13.11.2019: DW5 Armilia, a one-off creation from our Maestri'Art collection. De Bethune delves into the fantastic universe of graphic novel artist François Schuiten – also known as the “Watchmaker of Dreams” – and engages in a dialogue with the enigmatic world of Les Cités Obscures (literally: The Obscure Cities) which in turn reverberates in the very structure of DW5 Armilia. Eschewing the dictates of scale and proportion, Denis Flageollet, Master Watchmaker and co-founder of De Bethune, passionate about The Obscure Cities, has imagined a wrist-sized sculpture, engraved as a direct reference to a drawing of the underground City of Armilia.

17.11.2019: Delving into the fantastic world of Dark Cities: De Bethune has the honor and privilege of partnering with the exhibition “Mondes (im)parfaits, Around the Obscure Cities of Schuiten and Peeters,” an exhibition at the Maison d'Ailleurs in Yverdon-les-Bains Switzerland.

21.11.2019: Dream Watch 6. The Sky: De Bethune sees it bigger, deeper, wider, more experienceable... transcended. De Bethune presents the Dream Watch 6, a unique table clock designed in close collaboration with the Swiss artist Jörg Hysek who reinterprets De Bethune’s DNA with this creation whilst aspiring to a different vision of the world.

De Bethune celebrates the 40th Anniversary of The Hour Glass: In honour of the 40th Anniversary of The Hour Glass, De Bethune has found a unique way to pay tribute to the longstanding special relationship with the Tay family, built on trust and mutual respect. The Swiss “Maison Horlogère” focused its creative spirit and technical skills on rethinking the legendary DB28 Steel Wheels: the DB28 Steel Wheels Blue, entirely blue for the occasion. To be unveiled today in Singapore.

De Bethune announces its collaboration with Black Badger Advanced Composites: The two innovators jointly present a new photoluminescent material. Intense and luminous, in all circumstances vibrant with the same blue tonality so characteristic of De Bethune, by day and well into the night: it's a new material called "Blue Moon", the result of a close collaboration between Denis Flageollet and James Thompson.

Introduction to complete the mechanical lighting system of the company's new diving watch, the DB28GS Grand Bleu, this innovation uniquely combines unparalleled readability with elegance and a distinctive visual signature.

Secret mastery in Switzerland: De Bethune manufacture will be participating in the 2nd edition of the Art Mechanics clinic to be held in Sainte-Croix, home of the CIMA International Centre for Art Mechanics in the Jura mountain range. Open to the public upon registration, it is at the initiative of Denis Flageollet, founder of the brand and master watchmaker, together with 5 other master artisans and institutional partners in the region – including CIMA and CPNV – that this special curriculum comes into being this year, inspired by the idea that “extending the human hand with a tool opens a virtually boundaryless playground for realising the wildest mechanical dreams”. In creating this unique course together with his artisan friends, Denis Flageollet’s foremost intent is to pass on skills and experience to aficionados and younger generations. At the end of the 4-week course, each participant will depart with the mechanical object he or she has conceived and brought to life.

2020[modifier | modifier le code]

02.2020: De Bethune exhibits in Paris: De Bethune organised an exhibition in Paris in partnership with the Legacy concept store at the prestigious Le Fouquet's palace hotel, located on Avenue George V.

06.02.2020: De Bethune supports Womanity: Foundation celebrating its 15th years around the world, De Bethune crafted one of their most famous model, the Starry Varius, which has been auctioned for the benefit of the Womanity Foundation.

24.02.2020: De bethune in Qatar at the Doha Jewellery & Watches Exhibition.

23.04.2020: DB28XP. 2020: De Bethune Celebrates the 10th Anniversary of the DB28. Drawing on the quintessence of the DB28’s DNA, De Bethune gives birth to three watches, all linked by an enduring bond. At once completely different and naturally complementary, together they tell the story of 10 years of intense work and research, of a mechanical and aesthetic quest. Opening a New Chapter in Substance: Ultra-Thin by De Bethune.

22.07.2020: De Bethune associates to Monaco's Art in Time Art Gallery: For the summer of 2020, ART IN TIME is inaugurating a new format with its first thematic exhibition, and has chosen De Bethune to kick off the new concept. DB25 Starry Varius, DB28 Dark Shadows, DB28XP Tourbillon, DB28XP Starry Sky: 4 De Bethune timepieces will be exhibited in a decor that allows each watch to emerge naturally as a centrepiece. At the heart of the space, the showcases themselves form a stage which then recedes before each watch creation.

04.09.2020: ECAL/Ecale Cantonale d'Art de Lausanne – Lausanne University of Art and Design

The second edition of the “De Bethune Award” in Lausanne, Switzerland goes to a graduate of the ECAL’s “Master of Advanced Studies in Design for Luxury & Craftsmanship” program in recognition for their art, work and passion. The “De Bethune Award” further supports the recipient’s journey with a cash prize.

15.10.2020: DW5 Cempasúchil. De Bethune presents a one-off creation for their Maestri’art Collection. As every year in Mexico on the Day of the Dead, the Cempasúchil blossom sings the joy of an enduring and endearing celebration. This timekeeper is the result of a three-way conversation: a dialogue that spans two eras, between two exceptional art engravers. One is José Guadalupe Posada, the legendary Mexican engraver and virtuoso who made the dead dance at the end of the 19th century. The other is Swiss artisan engraver Michèle Rothen who interprets Posada’s work with her contemporary talent, working in close concert with Denis Flageollet, master watchmaker and founder of De Bethune.

20.10.2020: SIAR 2020: It will be one of the very few events to be organized in and for the watchmaking world in 2020. The decision to support Carlos Alonso and his team by participating in the event’s 13th edition came easily to De Bethune.

10.2020: The berger Private Experience: De Bethune was invited to take part in the “Berger Private Experience,” an invitation-only annual event held in Polanco and reserved for Berger’s VIP clients.

De Bethune reinforcing in Asia: De Bethune is experiencing sustained success throughout Asia. To better meet the expectations of its customers and support its growth trajectory, the brand has created the position of Managing Director Asia to be held by David Keel.

ECAL students visit De Bethune's manufacture: De Bethune opened its doors to ECAL Masters students who came to visit Denis Flageollet and discover his work and watchmaking projects at the De Bethune Manufacture in L’Auberson.

2021[modifier | modifier le code]

04.2021: Exhibition at Kin Kong Mix & Match Watches in Tapai. Customers and lovers of fine watchmaking were able to discover the DB collection at the “Kin Kong Mix & Match Concept Store-Humanities, Selection, Style, Coffee” in Taipei (Taiwan). Kin Kong Mix & Match Watches aims to create a new style space that combines multiple concepts such as watches, desserts, gourmet coffee, playthings, event exhibitions.

25.06.2021: ECAL/Ecole Cantonale d’Art de Lausanne - Lausanne University of Art and Design Prize.

The third edition of the “De Bethune Award” took place in Lausanne, Switzerland. The annual award goes to a graduate of the ECAL’s “Master of Advanced Studies in Design for Luxury & Craftsmanship” program in recognition for their art, work and passion. The “De Bethune Award” further supports the recipient’s journey with a cash prize.

21.06.2021: "Best of the best" award. In June 2021, De Bethune is awarded by a Robb Report "Best of the Best" award for the most interesting function for the DB Kind of Two Tourbillon[20].

06.2021: De Bethune announced that it is now possible to pay on its Pre-Owned website with some crypto currencies. With this decision, De Bethune continues its digital evolution and reacts to the growing demand from customers for more freedom in the choice of payment methods.

23.10.2021: Dream Watch 5 Tourbillon season 1. An anthem to transparency and light: De Bethune presents the Dream Watch 5 Tourbillon ‘Season 1’. This timepiece is the result of a genuine challenge issued to De Bethune by the American star Swizz Beatz. Denis Flageollet and his team came up with a response. Mastery of sapphire crystal, skilled workmanship in titanium, horological virtuosity: the outcome is an exceptional timepiece, breathtaking in its singular technical sophistication and aesthetics, as visually understated as it was complex to create. The famous Watch Time event that takes place in New York City, bringing together the watchmaking community for three days was the occasion that De Bethune unveiled its collaboration with the artist Swizz Beatz.

10.2021: For many years now, De Bethune has been attending two events in October that have become essential in Latin America. The first is the famous "Berger experience" with its long-time partner Berger Joyeros in Polanco. This very exclusive event invites its collectors to discover the latest novelties of the manufacture. The second is the Salón Alta Relojería México. With more than 13 years of existence, the SIAR has shown that once again, watch lovers were at the rendez-vous.

04.11.2021: Grand Prix d'Horlogerie de Genève, De Bethune receives the prize for the best watch of the year in the prestigious “Tourbillon” category, for the DB Kind of Two Tourbillon[21].

06.11.2021: Kind of Magic for Only Watch 2021. In support of the Only Watch biennial charity auction of unique timekeepers, De Bethune and Voutilainen, two independent manufactures have decided to join their strength and know-how while respecting this tradition of independence and keeping a common vision of watchmaking[22].

2022[modifier | modifier le code]

01.2022: "Best Complication" award, De Bethune x Voutilainen "Kind of Magic" won with this collaboration the "Best Complication" from Revolution magazine prize[23].

Awards[modifier | modifier le code]

01.05.2005: "Best of the best" award. The DB15 model, equipped with the first Manufacture De Bethune calibre, is honoured with the “Best of the Best” award by the prestigious Robb Report magazine[7].





15.12.2006: "Best Men's Watch", the Revolution Magazine awards the “Best Men’s Watch” prize for the DB21 Maxichrono.






15.06.2009: "Best of the best" award. The Dream Watch 1 wins the “Best of the Best” prize awarded by the prestigious American magazine Robb Report[8].






19.11.2011: Grand Prix d'Horlogerie de Genève, the DB28 won the "Aiguilles d'Or", the highest distinction of this ceremony. The DB28 is named as "Best Timepiece of the Year" by a jury composed of watchmaking professionnals[9].





01.06.2013: "Best of the best" award. The DB25 IX Mayan Underworld, the limited edition created on the occasion of humankind's passage into the new underworld of the Maya calendar, receives the "Best of the best" award from prestigious American magazine Robb Report[10].





03.10.2013: "Marca en Ascenso" award. The DB28 Tourbillon Black Gold wins the "Marca en Ascenso" prize at the Salón Internacional Alta Relojería in Mexico[11].






23.10.2014: "Reloj Chronografo" prize at the SIAR. After the success of the "Marca en Ascenso" in 2013 at the SIAR, the DB29 Maxichrono won the "Reloj Chronografo" prize celebrating at the Best Chronograph of the year[12].





31.10.2014: Grand Prix d'Horlogerie de Genève, the DB29 Maxichrono Tourbillon won the "Chronograph prize" at the ceremony[9].






19.11.2014: "Best design & concept Watch". The Dream Watch 5 and its unique case construction makes it a veritable wrist sculpture. The timepiece wins the "Best design & concept Watch" prize awarded by Spiral magazine.





28.11.2014: "Best Chronograph Watch" prize. The DB28 Maxichrono wins the "Best Chronograph Watch" award from Middle East magazine MPP[13].






15.06.2015: "Best of the best" award: The DB29 Maxichrono Tourbillon win the "Best of the best" prize by the prestigious American magazine Robb Report[14].






03.06.2016: Prize at the Luxembourg Watch Fair. The Db28 Maxichrono wins the "Best Chronograph" prize at the Luxembourg Watch Fair[15].






14.11.2016: "Best Tourbillon Watch" award. The DB28 Kind of Blue Tourbillon wins the "Best Tourbillon Watch" prize from the Middle East magazine MPP[16].







15.12.2016: "Best Design" prize. The DB28 Kind of Blue Tourbillon wins the "Best Design" award by the international magazine Revolution[17].





09.11.2018: Grand Prix d'Horlogerie de Genève, the DB25 Starry Varius Chronomètre Tourbillon won the "Chronometry prize"[18].






15.10.2019: "Best Sport Watch" prize at the SIAR. In october 2019, De Bethune DB28 Grand Bleu won the "Best Sport Watch" prize at the Salon Internacional Alta Relojeria in Mexico City[19].






04.2021: In April 2021, Alexander Vetrov and Chronoscope TV awarded the DW5 Cempasuchil with the prize for best Custom Watch in 2020. De Bethune is very honoured to receive this award for the first time.





21.06.2021: "Best of the best" award. In June 2021, De Bethune is awarded by a Robb Report "Best of the Best" award for the most interesting function for the DB Kind of Two Tourbillon[20].




04.11.2021: Grand Prix d'Horlogerie de Genève, the DB Kind of Two Tourbillon won the "Tourbillon Watch prize"[21].




01.2022: "Best Complication" award, De Bethune x Voutilainen "Kind of Magic" won with this collaboration the "Best Complication" from Revolution magazine prize[23].

Protagonists[modifier | modifier le code]

Denis Flageollet[modifier | modifier le code]

MASTER WATCHMAKER & CREATIVE TALENT

Denis, son, grandson and great-grandson of watchmakers has majored in science at secondary school in France, he went to Switzerland to study watchmaking and micro-engineering. He then completed his training by joining the “Musée du Locle” as a technician in antique watchmaking. In 1989 he co-founded the THA society with F-P. Journe. During these twelve years developing THA, he set up the production workshops, handled technical management, and headed the R&D department. In 2002 he co-founded De Bethune. He has fully embodied De Bethune’s deeply rooted philosophy of combining classic watchmaking skill and craftsmanship with a contemporary technical process, enabling him to leverage modern CAD and CNC technologies. His work with De Bethune has been rewarded by two national prizes, 15 international prizes, and is research has resulted in eight patents and two registered designs. Today, in building a training course on “Mécanique d’Art,” his aims is to pass on his experience and knowledge to watch enthusiasts and the up-and-coming generation of watchmakers[24].

Pierre Jacques[modifier | modifier le code]

CHIEF EXECUTIVE OFFICER

Swiss but born in Brussels on December 8th, 1967, Pierre Jacques holds a Master¹s Degree in “International Relations”.  In the year 2000 he founded the quaterly magazine GMT[25], together with Brice Lechevalier, that has since become an international reference publication in the field of fine watchmaking. In 2005, the city of Geneva made him responsible for the "Cowparade", an open-air exhibition of 80 real-size cows, each decorated by an artist. In January 2010, he joined Les Ambassadeurs Geneve as Branch Manager, and also headed the Grand Prix d'Horlogerie de Genève (GPHG) as director of the organising company. Since January 2011, Pierre Jacques is the CEO of De Bethune, and became in December 2017 the new President and shareholder of the Manufacture De Bethune. Together with Denis Flageollet, they form an effective team that is propelling De Bethune and its consistently modern creations towards an even brighter future.

Distribution[modifier | modifier le code]

Geneva, Switzerland. De Bethune Showroom. Terrasse Agrippa d’Aubigné 6, 1204 Geneva, Switzerland.

Lausanne, Switzerland. A L’EMERAUDE. Place St-François 12 Lausanne 1002 Switzerland.

Monaco, Monaco. Art in Time. ONE MONTE CARLO Place du Casino 98000 Monaco.

Milan, Italie. Dhm srl. Via Santa Sofia 27 Milan 20122 Italy.

New York, USA. CELLINI. 430 Park Avenue, NY New York 10022 United States.

Los Angeles, USA. WESTIME. 254 North Rodeo Drive Beverly Hills, California 90210 United States.

Los Angeles, USA. WESTIME. 8569 sunset Blvd. Los Angeles, California 90069 United States.

San Diego, USA. WESTIME. 1227 Prospect Street La Jolla, California 32037 United States.

San Francisco, USA. Stephen Silver. Rosewood Resort, 2825 Sandhill Road Menlo Park, California 94025 United States.

Philadelphie, USA. Govberg. 1521 Walnut Street Philadelphia, Pennsylvania 19102 United States.

Denver, USA. Oster Jewelers. 251 Steele St CO Denver, Colorado 80206 United States.

Boston, USA. EsperLuxe. Boston, Massachusetts United States.

Greenwich, USA. Manfredi. 121 Greenwich Avenue Greenwich, Connecticut 06830 United States.

Mexico, Mexico. RACONLI GROUP SA DE CV. Av. San Jeronimo 263, local 16 Tizapan San Angel 01090 Mexico.

Mexico, Mexico. Peyrelongue Chronos. Presidente Masaryk #431, Polanco, Miguel Hidalgo Ciudad de México, CDMX 11550 Mexico.

Mexico, Mexico. Peyrelongue Chronos Artz. Centro Comercial Artz Pedregal Local L 29 Jardines del Pedregal Ciudad de México, CDMX 01900 Mexico.

Polanco, Mexico. Berger Relojes. Av. Pdte. Masaryk 438, Polanco, Polanco Chapultepec Miguel Hidalgo, Ciudad de México 11560 Mexico.

Singapore, Singapore. The Hour Glass. ION ORCHARD L’Atelier by The Hour Glass 2 Orchard Turn #03-06 238801 Singapore.

Singapore, Singapore. The Hour Glass. KNIGHTSBRIDGE Malmaison by The Hour Glass 270 Orchard Road#01-01 238857 Singapore.

Bangkok, Thailand. PMT THE HOUR GLASS. GAYSORN 999 Gaysorn Ground Floor Unit GF-05 Ploenchit Road Bangkok 10330 Thailand.

Bangkok, Thailand. PMT THE HOUR GLASS. SIAM PARAGON 991 Siam Paragon M F/L Room 42 Rama 1 Road Bangkok 10330 Thailand.

Taiwan, Taiwan. Ultra Gears Co., Ltd. 9F.-1, No. 179, Fuxing N. Rd., Songshan Dist. Taipei City 10547 Taiwan.

Taiwan, Taiwan. Kin Kong Mix & Match. 1F., No.351, LinSen N. Rd., Zhongshan Dist., Taipei City 10450 Taiwan.

Hong Kong, Chine. Swiss Prestige. 727, Ocean Centre, 5 Canton Road, Kowloon Hong Kong & Macao Hong Kong SAR China.

Hong Kong, Chine. Elegant Watch and Jewellery (Ocean Terminal). Shop OT286, Level 2, Ocean Terminal, Harbour City, Tsim Sha Tsui, Kowloon Hong Kong.

Hong Kong, Chine. The Lavish Attic. 101, First Floor Central Building 1-3 Pedder St, Central Hong Kong SAR China.

Hong Kong, Chine. Oriental Watch Company. 50 Queen’s Road Central Branch Central Hong Kong SAR China.

Kuala Lumpur, Malaisie. The Hour Glass. Pavillion KL Shopping Mall Lot 2.40, Level 2 168 Jalan  Bukit  Bintang Kuala Lumpur 55100 Malaysia.

Osaka, Japon. Cypress Trading. 1-15-14 Utsubohonmachi, Nishii Bldg. 5F Nishi-ku, Osaka 550-0004 Japan.

Sydney, Australia. THE HOUR GLASS. CULINAN HOUSE 142 King Street SYDNEY, New South Wales 2000 Australia

Kiev, Urkaine. CRYSTAL. Vladimirskaya street, 20/1a Kiev 01001 Ukraine.

Moscou, Russie. Mercury. TSUM, Ul. Petrovka, 2 Moscou 125009 Russia.

Moscou, Russie. Mercury. Tretyakovsky Proyezd, 7 Moscou 109012 Russia.

Moscou, Russie. Mercury. Barvikha Luxury Village, , the 8th km of Rublyovo-Uspenskoye Shosse Moscou 143082 Russia.

Moscou, Russie. Mercury. "TD Moscow", Kutuzovsky Prospekt, 31 Moscow 121165 Russia.

Moscou, Russie. Mercury. Radisson Slavyanskaya Hotel, Europe Square, 2 Moscow 121059 Russia.

St-Petersbourg, Russie. DLT, Ul. Bolshaya Konyushennaya, 21-23a St- Petersburg 191186 Russia.

Dubai, UAE. Ahmed Seddiqi & Sons. Mall of the Emirates Sheikh Zayed Road Al Barsha 1, Dubai United Arab Emirates.

Dubai, UAE. Ahmed Seddiqi & Sons. Dubai Mall Downtown Dubai, Dubai United Arab Emirates.

Doha, Qatar. Blue Salon. Suhaim Bin Hamad Street Doha Qatar.

Karachi, Pakistan. The Collectibles. Block 4 Clifton Karachi, Sindh Pakistan.

References[modifier | modifier le code]

GPHG: Prix 2001-2017: http://www.gphg.org/horlogerie/sites/default/files/docs/laureats_2001_2017_en.pdf Fondation du Grand Prix d'Horlogerie de Genève.

GPHG: Prix 2018: https://www.gphg.org/horlogerie/en/prize-list-18 Fondation du Grand Prix d'Horlogerie de Genève.

GPHG: Prix 2021: https://www.gphg.org/horlogerie/en/prize-list-21 Fondation du Grand Prix d'Horlogerie de Genève.

Robb Report Magazine: "Best of the Best" 2005: https://robbreport.com/style/watch-collector/best-of-the-best-2005-traditional-complications-240567/

Robb Report Magazine: "Best of the Best" 2009: https://robbreport.com/best-of-the-best/de-bethune-dw1-227452/

Robb Report Magazine: "Best of the Best" 2013: https://robbreport.com/paid-issue/best-best-2013-mens-watches-visual-artistry-de-bethune-ix-mayan-underworld/

Robb Report Magazine: "Best of the Best" 2015:https://robbreport.com/style/watch-collector/slideshow/best-best-2015-style-mens-watches/advanced-design-de-bethune-db-29-maxichrono-tourbillon/

Robb Report Magazine: "Best of the Best" 2021: https://robbreport.com/style/watch-collector/best-watches-of-the-year-1234655786/

Revolution Watch Magazine: 2016: "Best Design": https://revolutionwatch.com/best-design-de-bethune-kind-blue-tourbillon-db28t/

Revolution Watch Magazine: 2021: "Best Complication": https://revolutionwatch.com/revolution-awards-2021-celebrating-the-best-of-the-year/

SIAR 2013: "marca en Ascenso": http://relogioserelogios.com.br/News/Article/2122/siar-2013-premio-tiempo-de-relojes

SIAR 2014: "Reloj Chronografo": https://www.forbes.com.mx/forbes-life/lo-que-se-vio-en-el-salon-internacional-de-alta-relojeria-mexico-2014/

SIAR 2019: "Reloj Sport": https://tiempoderelojes.com/siar-2019-premia-lo-mejor-del-ano/

Middle East Magazine MPP: "Best Chronograph Watch" 2014: http://middleeastwatchoftheyear.com/gallery.html

Middle East Magazine MPP: "Best Tourbillon Watch" 2016: http://middleeastwatchoftheyear.com/gallery.html

Luxembourg Watch Fair: "Best Chronograph" 2016: https://passion-horlogere.com/retour-sur-la-watch-fair-luxembourg-2016/

Worltempus.com: De Bethune article: https://fr.worldtempus.com/marques-montres/de-bethune-84

Worldtempus.com: "De Bethune, Histoire de marque": https://fr.worldtempus.com/article/industrie-news/manufacture/de-bethune-histoire-de-marque-14259.html

Le Monde: "De Bethune, "la plus grande des petites marques"": https://www.lemonde.fr/m-styles/article/2022/02/21/de-bethune-la-plus-grande-des-petites-marques_6114650_4497319.html

GMT Magazine: "De Bethune atteint des sommets d'innovation": https://www.gmtmag.com/nouveautes-2/xxl/de-bethune-18.html

GMT Magazine:" De Bethune: Constant innovation relying...": https://www.gmtmag.com/nouveautes-2/xxl/de-bethune-34.html

Revolutionwatch Magazine: De Bethune articles: https://revolutionwatch.com/category/de-bethune/

Watchesbysjx: De Bethune articles: https://watchesbysjx.com/search/label/de-bethune

Hodinkee: "De Bethune's Denis Flageollet interview": https://www.hodinkee.com/articles/conversation-with-de-bethunes-denis-flageolet-technical-perspective

Onlywatch: Kind of Magic collaboration: https://www.onlywatch.com/de-bethune-voutilainen

FHH: Certificat d'admission à la FHH, 2016:




External links[modifier | modifier le code]

De Bethune official website: https://www.debethune.ch/

De Bethune manufacture: http://sainte-croix.ch/component/mtree/list-commerce/horlogeries-bijouteries-optique-commerces-et-fabriques/de-bethune-sa?Itemid=

Linkedin De Bethune: https://ch.linkedin.com/company/de-bethune

Instagram De Bethune: https://www.instagram.com/de_bethune/?hl=fr


Wikipedia

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Catégorie:Joaillerie Catégorie:Horlogerie suisse

  1. ↑ « World Tempus article: De Bethune », sur World Tempus
  2. ↑ « De Bethune "Histoire de marque" », sur World Tempus,
  3. ↑ (en) « Revolution watch mag articles », sur Revolution watch magazine
  4. ↑ (en) « De Bethune SJX articles », sur Watchesbysjx
  5. ↑ David Chokron, « De Bethune interview », sur le Monde,
  6. ↑ brice Lechevalier, « De Bethune Innovations », sur GMT,
  7. ↑ a et b (en) James D. Malcomson, « Best of the Best 2005 », sur Robb Report Magazine,
  8. ↑ a et b (en) Robb Report staff, « Best of the Best 2009 », sur Robb Report magazine,
  9. ↑ a b c et d (en) « laureats 2001-2017 » Accès libre [PDF], sur GPHG,
  10. ↑ a et b (en) James D Malcomson, « Best of the Best 2013 », sur Robb Report magazine,
  11. ↑ a et b (es) « Premio tiempo de relojes », sur Relogios e relogios,
  12. ↑ a et b (es) Samantha Avila, « SIAR 2014 premios », sur Forbes,
  13. ↑ a et b (en) « Middle East Watch of the year 2014 », sur Middle East Watch of the year
  14. ↑ a et b (en) « Best of the Best 2015 », sur Robb Report magazine,
  15. ↑ a et b « Luxembourg watch fair 2016 », sur Passion Horlogère mag,
  16. ↑ a et b (en) « Middle Eats watch of the year 2016 », sur Middle East watch of the year
  17. ↑ a et b (en) Keith W. Strandberg, « Best Design watch 2016 », sur Revolution Watch Magazine,
  18. ↑ a et b (en) « laureats 2018 » Accès libre, sur GPHG
  19. ↑ a et b (es) « SIAR 2019 premios », sur Tiempo de Relojes,
  20. ↑ a et b (en) Victoria Gomelsky, « Best of the Best 2021 », sur Robb Report magazine,
  21. ↑ a et b (en) « laureats 2021 », sur GPHG
  22. ↑ (en) « De Bethune x Voutilainen », sur Only Watch
  23. ↑ a et b (en) Revolution, « Revolution award 2021 », sur Revolution watch magazine,
  24. ↑ (en) Nicolas Manousos, « Denis Flageollet interview », sur Hodinkee,
  25. ↑ Brice Lechevalier, « De Bethune constante innovation », sur GMT,
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