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DUPLAYS is a sports services company headquartered in Dubaï, United Arab Emirates [1] and founded in October, 2007 by two Canadian expats living in Dubai: Ravi Bhusari and Davinder Rao.

DUPLAYS claims to be the largest provider of "sport leagues & events for adults in the UAE" and has over 20,000 members. social, recreational and competitive sport leagues and events for men , women and mixed play in Dubai (October 2007),Abu Dhabi (May 2009), Al Ain (January 2011) and Sharjah (February 2011). DUPLAYS connects people through the power of sport to bring people together with the following motto: Play sport. Be social. What began as a project between thirty friends became in 4 years a sport portal with over 20 000 members.[2]


LEAGUES AND ACTIVITIES:

During each season, 3500 active members play sports: 15 different sports are proposed:football indoors and outdoors, basketball,touch rugby, volleyball,netball, cricket, american football, ultimate frisbee, hockey, tennis, ,badminton, dance classes and yoga. Some others are added regularly.[3]


EVENTS: [4]


Dubai Ultimate Charity Event (January 2009) Corporate event: Kas DPG in Dubai (February 2010) Corporate event: Johnson & Johnson (March 2010) Corporate event: Brookfield Multiplex (April 2010) DUPLAYS Fitness Challenge with Fitness First in Dubai (April 2010) Snickers World's longest football match in Qatar (April 2010) UAE Nations Cup Gillette in Dubai (June 2010) NBA Jam Festival in Abu Dhabi (December 2010) Special Olympics Set Up festival (March 2011) Samsung MOTG Freestyle World Championship in Abu Dhabi (March 2011).


SPONSORSHIP:

DUPLAYS is a marketing company that integrates brand name sponsorship programs into its leagues and events, include Gillette, Snickers,Procter and Gamble ,Samsung, Al Nabooda VW and Sun and Sand sport.


MENTIONS IN THE MEDIA:

Since DUPLAYS creation in 2007, they have received favorable media coverage throughout the UAE because of their focus on promoting sports and healthy activity for adults. In April 2008,six moths after DUPLAYS creation, DUPLAYS.com is discribed as a network for overs of sports in Gulf News (1). Their leagues were mentioned on 7days on September (2) and Gulf News (3) on November 2008. Women sports and outdoors leagues have been highlighted on Time Out Dubai (4 and 5) on 2009. Two articles of Abu Dhabi Week covers the opening of DUPLAYS Abu Dhabi on December 2009 (6) and december 2010 (7). The growing up of DUPLAYS Abu Dhabi is mentioned in the Gulf today in December 2010 (8). Gulf News business featured DUPLAYS co-founders Derv Rao and Ravi Bhusari talking about the company's growth and potential in january 2011 (9). The National in January 2011 highlighted the DUPLAYS Beach Sport Park on the Abu Dhabi Corniche in a article (10).


(1) http://gulfnews.com/arts-entertainment/internet/duplays-game-plan-1.99478 (2) http://www.7days.ae/storydetails.php?id=105&title=Explorer%20Top%2010 (3) http://gulfnews.com/sport/football/soccer-passion-runs-high-1.136740 (4) http://www.timeoutdubai.com/sportandoutdoor/features/7051-womens-sport-in-dubai (5) http://www.timeoutdubai.com/sportandoutdoor/features/9251-a-summer-fling (6) http://www.abudhabiweek.ae/component/content/article/71-sports-shorts/1219-play-sports.html?directory=104&Itemid=104 (7) http://www.abudhabiweek.ae/city-latest/19-sport-articles/4365-duplays-on-the-beach (8) http://gulftoday.ae/portal/1c84ebfa-6e11-4a4b-a548-a18c0fc3a10a.aspx (9) http://gulfnews.com/business/features/thriving-on-sport-s-social-side-1.752632 (10)http://www.thenational.ae/news/uae-news/beach-sports-park-in-league-of-its-own


EXTERNAL LINK:

official website: http://dubai.duplays.com/

REFERENCES: