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The Smile Machine[modifier | modifier le code]
The Smile Machine is an art work created in 1992 by Dick Turner[1]. The idea was later stolen and used in an advertising campaign during the Winter Olympics in Lillehammer, Norway in 1994.
Brief History[modifier | modifier le code]
The Smile Machine is an art work which consists of two plastic hooks (sustaining rods) connected by two lengths of elastic (the joy strap) which are held together by a plastic buckle (the calibration buckle). They come with The Thirty Points of Ideaism (not Idealism) a series of 30 precepts meant to be read while wearing The Smile Machine[2].
After the Smile Machine was made, Turner developed the packaging with John Berndt, the owner of a small publicity firm in Baltimore, Maryland.
Turner then took out advertisements once a week in November 1992 in the Village Voice Newspaper[3] to correspond with the Presidential election held that year.
The Smile Machine and the Lillehammer Winter Games[modifier | modifier le code]
In December 1993 Turner discovered that the Norwegian Olympic Organizing Committee had begun to use the Smile Machine as part of it's promotion effort for the Lillehammer Winter Olympic Games. They had made 100,000 of them using their promotional budget of 120,000 dollars[4].
The Smile Machine appeared in both Newsweek[5] and Life Magazine[6] and was the subject of a presentation on NPR (National Public Radio)[7]. Turner was given no credit as its inventor.
Turner then contacted the Norwegian Embassy in Washington D.C. and threatened legal action.
Turner was then interviewed by the Norwegian magazine VG[8].
Finally Counsellor Tore Tanum of the Norwegian Embassy recognized Turner as the creator of the Smile Machine[9].
Ultimately, due to the outcry of the Norwegian public, the Smile Machine was not used as a promotion device during the actual games.
Other Appearances of the Smile Machine[modifier | modifier le code]
Turner has used the Smile Machine during different performances such "The Secular Miracle" at the Pompidou Center in 2005[10], "How to Make a Smile Machine" in Paris in 2013.
Turner made a "commercial" for the Smile Machine in 2014Youtube link.
The Smile Machine also appeared in his film " Nature Morte avec ce Oranges[11]" in 2016.
The artist Gerhard Haderer used the Smile Machine without permission in a painting[12].
The Smile Machine was recently the subject of an article in Brain Magazine in Paris, France[13].
- http://articles.baltimoresun.com/1994-02-07/features/1994038137_1_smile-machine-turner-smile-campaign
- ibid.
- Village Voice Newspaper Nov 24, 1992
- Ibid.note 1
- Newsweek Magazine , Article "Brace Yourself" February 1994
- Life Magazine February 1994 in the Almanac Section
- NPR Morning Edition Thursday, December 9, 1993
- Smile Boylen Er Min : VG Magzine, Monday 17 January, 1994, Author Svein Arne Haavik
- Ibid note 1
- Liberation February 14, 2005, classified ads page 30
- http://www.imdb.com/title/tt4897246/
- https://www.boredpanda.com/satirical-illustrations-147/?utm_source=Notification+Email&utm_medium=Notification&utm_campaign=Comment+upvote#post-comments
- http://www.brain-magazine.fr/article/brainorama/44635-Idee-de-cadeau-sympa-pour-un-proche-antipathique-la-smile-machine